To cause or not to cause?

Posted on February 2, 2012 by Claudia

Ok, there is something that really bothers me on Facebook and I don’t know if I should say it out loud. But with the risk of looking like a horrible person, I’ll say it; I don’t like when people send me causes on Facebook. It’s a small world, so we end up all receiving the same thing several times. It’s like the old times on email, when we used to receive emails (spams) and with threats at the end of the email that something horrible would happen to us if we didn’t forward the email to I don’t know how many people in the next hour. Only this time it is more subtle. They are messing with my brain and my heart. I know there are bad and unfair things happening in this world; children are getting sick and dying, people have nothing to eat and are dying of starvation, and cruel people are killing animals for no reason to name a few . We all have the dream of saving the world and we think that if we share these causes with everyone we have done our bit. The thing is that instead of having the effect of creating awareness, an inflation of causes will just make me ignore them every time I see them, and try to find ways of not receiving them in the future.

So where do we draw the line between being a good hearted person and being a spammer? I honestly don’t know, but what I do know is that seeing a cause it rather bother me then make me consider even reading it. And I’m probably not the only one.

I used to feel guilty, but the truth is I cannot save the world, no matter how much I want to. What I can do though is do my little bit of contribution and give someone, in this world, a real chance, to do something that they couldn’t do it otherwise. I encourage everyone to choose that little bit of something they feel it will make a difference in someone’s life and do it well and constantly. If every single person in the world would do the same, I am sure we would live in a better world. Any small action that we take in the real life to help someone, values more than sharing a cause on Facebook, I think. Food for thought anyway, for the Facebook generation!


1 response to this article

Louay Al Samarrai says: February 4, 2012 at 7:55 pm

Very true. An insightful view and a fair one. Not sure what people expect when they do this. Perhaps it “salves their conscience” in that they have passed this is on to several people and therefore they have done their part. We ALL have our own “causes” and when it comes to supporting them its personal. It is not to be part of a crowd or to appear good in the eyes of those we believe judge us – peers or spiritual.


An article by Claudia

With a multi-cultural background and more than nine years experience in the European & the Middle East markets, Claudia Curici boasts thorough insight & experience around various dynamics involved in any communication process. In particular, Claudia enjoys working with cutting edge vehicles of communication, keeping cultural sensitivities in mind. Claudia brings to the Active team a strong PR & communication track record, having worked for a number of years as a communication professional, journalist and trainer. Claudia has a degree in Sociology and an MA in Communication and Public Relations. You can follow her on Twitter.
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Active PR, boutique PR Agency, causes, Dubai, EMEA, Faebook, Middle East, Public Relations, social media, UAE, United Arab Emirates

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